Ch. 3- Ethics and social responsibility

American Airlines ethics and social responsibility is based on making a positive impact in the lives of their customers, employees, shareholders, and in the community and environment where we live, work and play.  Their future depends on ensuring that American Airlines continues to be “Good Place for Good People”.

            Here is what they say about how important they are for our community and how well they have been doing by having an outstanding corporate socially responsible image:

We recognize that we are more than an airline.  We are an economic engine that powers the movement of people, the flow of products, and the exchange of ideas across continents and around the world. We are a bridge between cultures and an important part of a global community connected through citizenship and caring.  We also are an integral part of communities around the globe.  As a company, through employee fundraising and volunteerism and by partnering with our AAdvantage members, we are deeply committed to supporting causes important to our communities, employees, and customers.  In spite of challenging economic times, we have continued supporting our communities because community service and being a good corporate citizen are fundamental values of our company.

                                                      

2010 Highlights

·         American and American Eagle recalled or hired over 3,600 employees in 2010.

·         American and American Eagle's 2010 economic impact in the United States and internationally was greater than $105 billion and our total world-wide job impact was 870,800 jobs.

·         Over the past 10 years, we invested billions of dollars in facilities, including our $1.3 billion investment in New York's John F. Kennedy International Airport, renovations at London Heathrow, our investments associated with consolidating several oneworld member airlines in Terminal 2 at Tokyo's Narita airport, and facilities improvements in Latin America.

·         American was named Corporation of the Year by four organizations that champion supplier diversity.

·         American and American Eagle flew 30 missions into Haiti carrying over 400,000 pounds of relief supplies in addition to transporting medical and relief personnel after the January 2010 earthquake. American was the last airline to depart from Haiti after the earthquake and the first airline to return.

·         In 2010, direct and indirect support for Susan G. Komen For The Cure® was estimated to be more than $14.4 million and involved more than 20,000 employee donors and volunteers.

·         Employees donated more than $1 million to charitable organizations through our American Giving Charitable Fund.

·         In 2010, 1,600 employees recorded 38,000 hours of volunteer service to 207 organizations through 3,000 unique individual and team projects.

·         American Airlines flight attendants and Admirals Club personnel helped raise $1.6 million from passengers under the UNICEF Change for Good program, also proudly supported by Airline Ambassadors International. To date, this program has raised over $6 million for programs aimed at reducing child mortality of preventable diseases.

·         American Eagle continued its partnership with Kids in Distress (KID) to help abused and neglected children by hosting the organizations' 12th annual charity golf tournament. Since inception, the tournament has raised more than $100,000 for KID