Ch.5- Developing a Global Vision

   American Airlines have been very successful throughout their global marketing.  They have been taken their service almost in everywhere serving 250 cities in 40 countries; now early on this year American Airlines inaugurated a new service from New York (JFK) to Tokyo Haneda, the biggest and busiest airport in Japan.  Moreover getting into the next generation, American Airlines is trying to have a strongest relationship with Japan to utilize worldwide network to offer customer routing choices and increased cargo capacity between Asia and the Americas.

     

       Through this agreement concluded in April this year both Japan airlines and American airlines will cover some 300 distinct destinations worldwide, while maximizing the value of their combined routes between Asia, the United State and the Latin American.

     

    This is a great opportunity for American Airlines, so that they can improve their global vision and let these people know how well and efficient is their service.