Ch. 18- Sales Promotion and Personal Selling

 American Airlines sales promotion is very intensive when they refer to their customers. They have a loyalty marketing program, which is basically based on their AAdvantge program one of the largest and most popular loyalty program in the world. This frequent flyer program offer customers exceptional convenience, value and flexibility allowing them to earn miles.

      In addition, sale promotion is continuously increasing in American Airlines. Early this year American Airlines started a new contests and sweepstakes promotion which gives customers exciting opportunities to win trips AAdvantage miles and experience of a lifetime. American Airlines had a successful year obtaining thousand of winners through this promotion.

             The table below shows the list of winners from this year and rewards won through this promotion.

              2011 Winners

American Airlines Flights. Camera. Action. Video Contest and Sweepstakes

Video Contest End Date:: July 15, 2011 Prize Package Included: Each of the following Grand Prize finalists received: - Business ExtrAA® points equivalent to 10 roundtrip flights - An annual Admirals Club® membership - An all-expense paid trip to the SCORE Awards Gala on September 15, 2011 Five (5) Grand Prize Finalists: - Gondola Adventures, Newport Beach, CA - Hope Force International, Brentwood, TN - Light of the World Charities, Palm City, FL - Project Harambee, Berwyn, IL - YAK Films, New York, NY Grand Prize Package Included: - One hundred three thousand (103,000) Business ExtrAA points redeemable for fifty(50) round-trip tickets on American Airlines - One (1) annual Admirals Club® membership - Exposure on AA media channels, including inflight programming, American Way Magazine, Admirals Club, and AA.com One (1) Grand Prize Winner: - Hope Force International, Brentwood, TN Sweepstakes End Date: August 26, 2011 Sweepstakes Package Included: 25,000 American Airlines AAdvantage® Miles One (1) Sweepstakes Winner: R. Stallman - Palm Harbor, FL

American Airlines AAdvantage 30th Anniversary Promotion

Grand Prize Included: -Thirty thousand (30,000) American Airlines AAdvantage® Miles Week 1 Winners 4/18 - R. Mitchell 4/19 - G. Denny 4/20 - A. Snow 4/21 - E. Chidester 4/22 - L. Bland Week 2 Winners 4/25 - S. Bugala 4/26 - R. Hood 4/27 - H. Bader 4/28 - G. Draves 4/29 - J. Spruiell Week 3 Winners 5/02 - S. Benegas 5/03 - R. Schaps 5/04 - A. Perille 5/05 - R. Hannan 5/06 - D. Collins Week 4 Winners 5/09 - R. Poehlmann 5/10 - R. Yan 5/11 - M. Cirlos 5/12 - B. McKie 5/13 - C. Anderson Week 5 Winners 5/16 - K. Johanson 5/17 - K. Reager 5/18 - S. Young 5/19 - M. Gao 5/20 - A. Campbell Week 6 Winners 5/23 - W. Butler 5/24 - A. Patel 5/25 - J. Doolittle 5/26 - R. Bertolasi 5/27 - K. Smith American Airlines Admirals Club® Transform Your Travel Life for Life Sweepstakes Sweepstakes End Date: September 27, 2010 Grand Prize Package Included: - One (1) Admirals Club® lifetime membership One (1) Grand Prize Winner: L. Degand, Fowler, IL Picture The Stories Sweepstakes Sweepstakes End Date: June 1, 2010 Grand Prize Package Included: - Five-hundred thousand (500,000) AAdvantage® miles - Five-hundred (500) dollars to use toward the purchase of a camera - One thousand (1,000) photo prints One (1) Grand Prize Winner: Please stay tuned. Once a winner has been identified they will be contacted by Sweepstakesadministrator@aa.com for further instructions and prize verification.