When we talk about advertising, by giving a high prestige of quality and building up the images of a company , then we can talk about American Airlines. they have a good influence in customer's attitudes and beliefs when they talk about their service. American Airlines was selected as the official sponsor of "Meet in Beijing" arts festival, an event that attracts world- class international performers and artists to Beijing.
In addition, I personally like the way in how American Airlines try to convince consumers, with emotional and humorous ads, such as, the army commercial " putting them first " which shows that american airlines really cares about those who serve for our country.
Now they've place an order for 460 narrowbody planes from Boeing and Airbus. This mark the largest aircraft purchase in history. Moreover, using product advertising by promoting this new product American Airlines would beat the competition.
Check out this preview video of their new fleet.
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