Thursday, October 6, 2011

Ch.4- The Marketing Environment


     Through the time American airlines has been one of the top global airlines in the world.  In order to impact the external environment they have implemented an environmental management for almost 20 years, which consist in audits, planning, corrective action and management review.  In 2010 they performed 59 internal audits, including audits at all major airport operations and maintenance base.


     The following charts will be related to the environmental data, which is based on jet fuel consumption, ozone depleting substances, and water usage and noise performance of the company.





        


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