Friday, October 28, 2011

Ch. 18- Sales Promotion and Personal Selling


 American Airlines sales promotion is very intensive when they refer to their customers. They have a loyalty marketing program, which is basically based on their AAdvantge program one of the largest and most popular loyalty program in the world. This frequent flyer program offer customers exceptional convenience, value and flexibility allowing them to earn miles.

      In addition, sale promotion is continuously increasing in American Airlines. Early this year American Airlines started a new contests and sweepstakes promotion which gives customers exciting opportunities to win trips AAdvantage miles and experience of a lifetime. American Airlines had a successful year obtaining thousand of winners through this promotion.

             The table below shows the list of winners from this year and rewards won through this promotion.



              2011 Winners
American Airlines Flights. Camera. Action. Video Contest and Sweepstakes
Flights. Camera. Actions. Promotion
Video Contest End Date::
July 15, 2011
Prize Package Included:
Each of the following Grand Prize finalists received:
- Business ExtrAA® points equivalent to 10 roundtrip flights
- An annual Admirals Club® membership
- An all-expense paid trip to the SCORE Awards Gala on September 15, 2011
Five (5) Grand Prize Finalists:
- Gondola Adventures, Newport Beach, CA
- Hope Force International, Brentwood, TN
- Light of the World Charities, Palm City, FL
- Project Harambee, Berwyn, IL
- YAK Films, New York, NY
Grand Prize Package Included:
- One hundred three thousand (103,000) Business ExtrAA points redeemable for fifty(50) round-trip tickets on American Airlines
- One (1) annual Admirals Club® membership
- Exposure on AA media channels, including inflight programming, American Way Magazine, Admirals Club, and AA.com
One (1) Grand Prize Winner:
- Hope Force International, Brentwood, TN
Sweepstakes End Date:
August 26, 2011
Sweepstakes Package Included:
25,000 American Airlines AAdvantage® Miles
One (1) Sweepstakes Winner:
R. Stallman - Palm Harbor, FL


American Airlines AAdvantage 30th Anniversary Promotion
30 Deals In 30 Days
Grand Prize Included:
-Thirty thousand (30,000) American Airlines AAdvantage® Miles

Week 1 Winners
4/18 - R. Mitchell
4/19 - G. Denny
4/20 - A. Snow
4/21 - E. Chidester
4/22 - L. Bland
Week 2 Winners
4/25 - S. Bugala
4/26 - R. Hood
4/27 - H. Bader
4/28 - G. Draves
4/29 - J. Spruiell
Week 3 Winners
5/02 - S. Benegas
5/03 - R. Schaps
5/04 - A. Perille
5/05 - R. Hannan
5/06 - D. Collins
Week 4 Winners
5/09 - R. Poehlmann
5/10 - R. Yan
5/11 - M. Cirlos
5/12 - B. McKie
5/13 - C. Anderson
Week 5 Winners
5/16 - K. Johanson
5/17 - K. Reager
5/18 - S. Young
5/19 - M. Gao
5/20 - A. Campbell
Week 6 Winners
5/23 - W. Butler
5/24 - A. Patel
5/25 - J. Doolittle
5/26 - R. Bertolasi
5/27 - K. Smith



American Airlines Admirals Club® Transform Your Travel Life for Life Sweepstakes
Transform Your Travel Life for Life SweepstakesSweepstakes End Date: September 27, 2010

Grand Prize Package Included:
- One (1) Admirals Club® lifetime membership

One (1) Grand Prize Winner:
L. Degand, Fowler, IL



Picture The Stories Sweepstakes
AASF SweepstakesSweepstakes End Date: June 1, 2010

Grand Prize Package Included:
- Five-hundred thousand (500,000) AAdvantage® miles
- Five-hundred (500) dollars to use toward the purchase of a camera
- One thousand (1,000) photo prints

One (1) Grand Prize Winner:
Please stay tuned. Once a winner has been identified they will be contacted by Sweepstakesadministrator@aa.com for further instructions and prize verification.

Wednesday, October 26, 2011

Ch. 17- Advertising and Public Relation


    When we talk about advertising, by giving a high prestige of quality and building up the images of a company , then we can talk about American Airlines. they have a good influence in customer's attitudes and beliefs when they talk about their service. American Airlines was selected as the official sponsor of "Meet in Beijing" arts festival, an event that attracts world- class international performers and artists to Beijing.

   In addition, I personally like the way in how American Airlines try to convince consumers, with emotional and humorous ads, such as, the army commercial " putting them first " which shows that american airlines really cares about those who serve for our country.

     Now they've place an order for 460 narrowbody planes from Boeing and Airbus. This mark the largest aircraft purchase in history.  Moreover, using product advertising by promoting this new product American Airlines would beat the competition.


                                  Check out this preview video of their new fleet.
                                                   
                                                                   

Sunday, October 16, 2011

Chapter. 15- Retailing



  American Airlines is not only specialized on flight tickets or taking customers to their destinations, but in retailing. Through AAvantage program, American Airlines create “AAdvantage eShopping mall" which is an exciting way for customer earn AAdvantage miles with over 300 brand new retailers. This is a great strategy plan for American Airlines of being a partner of other types of business, by promoting and offering them through their website in a way that customers can earn AAdvantage miles.

        These are some of the retailer’s stores that they are promoting in their website:


Shopping and Dining


Earn miles for shopping online or in store with more than 500 brand name retailers.


Earn 5 miles per $1 spent at SkyMall.


The AAdvantage DiningSM Program by Rewards Network
Earn miles when you dine.

Flowers and Gifts
 

Earn 10 miles per $1 spent on flowers and gifts.




Earn 10 miles per $1 spent on flowers and gif





Earn 10 miles per $1 spent on flowers and gifts.


Earn 10 miles per $1 spent at Florist.com.


Computers and Electronics


Earn 2 miles per $1 spent at Bose.


Earn up to 6,000 miles with the purchase of a new Dell computer.



Other Retail Partners



Earn 3 miles per $1 spent on office products.


Earn miles when you subscribe to popular magazines.




USA TODAY
Earn miles while reading USA TODAY®.


Earn more miles by exchanging other loyalty program currencies.












Thursday, October 13, 2011

Chapter 6- Consumer Decision Making

     
     American Airlines positive characteristic that Identify is the sense of security accomplish. American Airlines is unique by courtesy and non-discriminatory when providing customer service to their clients.  Also one of the factors that influence on consumer behavior, is that American Airlines have unlimited flights on varies destinations and provides passenger with broad choice of desire destinations.


     Another factor that makes American Airlines to be part of customer's life, if that they are the only airline that offer a lowest airfares and travel price guarantee plus earn AAdvantage miles, when you book your flight ,hotel, rental car, cruise, activities or everything at once as a package on AA.com.

    
                                                                            

Sunday, October 9, 2011

Ch.5- Developing a Global Vision


   American Airlines have been very successful throughout their global marketing.  They have been taken their service almost in everywhere serving 250 cities in 40 countries; now early on this year American Airlines inaugurated a new service from New York (JFK) to Tokyo Haneda, the biggest and busiest airport in Japan.  Moreover getting into the next generation, American Airlines is trying to have a strongest relationship with Japan to utilize worldwide network to offer customer routing choices and increased cargo capacity between Asia and the Americas.
     
       Through this agreement concluded in April this year both Japan airlines and American airlines will cover some 300 distinct destinations worldwide, while maximizing the value of their combined routes between Asia, the United State and the Latin American.
     
    This is a great opportunity for American Airlines, so that they can improve their global vision and let these people know how well and efficient is their service.

                                

                                 
                                              

Thursday, October 6, 2011

Ch.4- The Marketing Environment


     Through the time American airlines has been one of the top global airlines in the world.  In order to impact the external environment they have implemented an environmental management for almost 20 years, which consist in audits, planning, corrective action and management review.  In 2010 they performed 59 internal audits, including audits at all major airport operations and maintenance base.


     The following charts will be related to the environmental data, which is based on jet fuel consumption, ozone depleting substances, and water usage and noise performance of the company.





        


Saturday, October 1, 2011

Ch. 3- Ethics and social responsibility

American Airlines ethics and social responsibility is based on making a positive impact in the lives of their customers, employees, shareholders, and in the community and environment where we live, work and play.  Their future depends on ensuring that American Airlines continues to be “Good Place for Good People”.

            Here is what they say about how important they are for our community and how well they have been doing by having an outstanding corporate socially responsible image:



We recognize that we are more than an airline.  We are an economic engine that powers the movement of people, the flow of products, and the exchange of ideas across continents and around the world. We are a bridge between cultures and an important part of a global community connected through citizenship and caring.  We also are an integral part of communities around the globe.  As a company, through employee fundraising and volunteerism and by partnering with our AAdvantage members, we are deeply committed to supporting causes important to our communities, employees, and customers.  In spite of challenging economic times, we have continued supporting our communities because community service and being a good corporate citizen are fundamental values of our company.
                                                      
2010 Highlights
·         American and American Eagle recalled or hired over 3,600 employees in 2010.
·         American and American Eagle's 2010 economic impact in the United States and internationally was greater than $105 billion and our total world-wide job impact was 870,800 jobs.
·         Over the past 10 years, we invested billions of dollars in facilities, including our $1.3 billion investment in New York's John F. Kennedy International Airport, renovations at London Heathrow, our investments associated with consolidating several oneworld member airlines in Terminal 2 at Tokyo's Narita airport, and facilities improvements in Latin America.
·         American was named Corporation of the Year by four organizations that champion supplier diversity.
·         American and American Eagle flew 30 missions into Haiti carrying over 400,000 pounds of relief supplies in addition to transporting medical and relief personnel after the January 2010 earthquake. American was the last airline to depart from Haiti after the earthquake and the first airline to return.
·         In 2010, direct and indirect support for Susan G. Komen For The Cure® was estimated to be more than $14.4 million and involved more than 20,000 employee donors and volunteers.
·         Employees donated more than $1 million to charitable organizations through our American Giving Charitable Fund.
·         In 2010, 1,600 employees recorded 38,000 hours of volunteer service to 207 organizations through 3,000 unique individual and team projects.
·         American Airlines flight attendants and Admirals Club personnel helped raise $1.6 million from passengers under the UNICEF Change for Good program, also proudly supported by Airline Ambassadors International. To date, this program has raised over $6 million for programs aimed at reducing child mortality of preventable diseases.
·         American Eagle continued its partnership with Kids in Distress (KID) to help abused and neglected children by hosting the organizations' 12th annual charity golf tournament. Since inception, the tournament has raised more than $100,000 for KID