Thursday, October 13, 2011

Chapter 6- Consumer Decision Making

     
     American Airlines positive characteristic that Identify is the sense of security accomplish. American Airlines is unique by courtesy and non-discriminatory when providing customer service to their clients.  Also one of the factors that influence on consumer behavior, is that American Airlines have unlimited flights on varies destinations and provides passenger with broad choice of desire destinations.


     Another factor that makes American Airlines to be part of customer's life, if that they are the only airline that offer a lowest airfares and travel price guarantee plus earn AAdvantage miles, when you book your flight ,hotel, rental car, cruise, activities or everything at once as a package on AA.com.

    
                                                                            

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