When we talk about American Airlines Product Concept, we can say that their product are more related and focus on flight ticket. Early this year, America Airlines came out with a great strategy about returning with two of the world's leading online travel companies "Expedia and Hotwire". Access to fares and schedule information of American airlines and its subsidiary american eagle has been restored for search and ticketing on Expedia and Hotwire sites worldwide initially via distribution system (GDS) technology.
This strategy may look as a product line extension, in where American Airlines is trying to compete more broadly in the industry. Also this presents an opportunity for the airline to sell more of what customer demand.
Now by having these two companies, American Airlines would make good business allowing customers to have greater visibility, choice and control of their travel experience.
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