One of the common base of demographic segmentation is called Ethnic segmentation, which is defined as the differential economic and social resource accumulation of social groups. Now by using ethnic segmentation American Airlines has been focused on the Asian communities. This is an ethnic group that represent a small part of the ethnic makeup of the united state, which is relatively affluent and highly educated, making them a desirable segment.
American Airlines understand that making the Asian customers feel welcome goes beyond speaking their language to embracing their culture and communities in addition to providing them the best travel experience possible.
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