As we know "New Products" are important to sustain growth, increase revenue and profits, and replace obsolete items. American Airlines is a very creative company and can be classified or known as an innovative customer experience, because the airlines always try to make customers travel experience more interesting.
But now, American Airlines doesn't want customer's travel experience to be complicated, by getting into hard or difficult situation. In the last few decades the airlines has made a significant investment and commitment to technology and innovation with the goal of enhancing the customer experience. In fact, AA came out with a new product called "Dealfinder"; a downloadable desktop tool offered by American airlines, which allows customers to receive automatic, personalized fare alerts and others information via their computers. This is basically a type of program that customers would have in their computers, keeping them alerts with the currents lowest fare, news and promotions from American airlines.
I think that this is a great new product strategy that America airlines has launched, because now customers would have the opportunity to find easier new offers and that also they'd be in touch with these offers and promotions all the time.
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