When we talk about promotional strategy in terms to convince target customers that the goods and services offered provide a comparative advantage, then we can talk about "American Airlines". They have a great competitive advantage, which is based on the AAdvantage program. This feature has been perceived by the target market as significant and superior to the competition. In fact, as I posted in chapter 18, AAdvantage program is one of the largest and most popular loyalty program in the world, which makes American Airlines to become not only a competitive advantage , but an absolute advantage.
American Airlines has a great promotion on their website, now by applying for a new citi platinum select and citi business/AAdvantage visa card, customers would have the flexibility and convenience by earning AAdvantage miles not only by just flying, but also by purchasing with these cards. This is a great and excellent offer that would make customers and the target market to choose American Airlines for the rest of their life.
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