Chapter. 15- Retailing

  American Airlines is not only specialized on flight tickets or taking customers to their destinations, but in retailing. Through AAvantage program, American Airlines create “AAdvantage eShopping mall" which is an exciting way for customer earn AAdvantage miles with over 300 brand new retailers. This is a great strategy plan for American Airlines of being a partner of other types of business, by promoting and offering them through their website in a way that customers can earn AAdvantage miles.

        These are some of the retailer’s stores that they are promoting in their website:

Shopping and Dining

AAdvantage eShoppingSM Mall

Earn miles for shopping online or in store with more than 500 brand name retailers.

SkyMall

Earn 5 miles per $1 spent at SkyMall.

The AAdvantage DiningSM Program by Rewards Network

Earn miles when you dine.

Flowers and Gifts

 

FTD

Earn 10 miles per $1 spent on flowers and gifts.

Teleflora

Earn 10 miles per $1 spent on flowers and gif

1-800-FLOWERS.COM®

Earn 10 miles per $1 spent on flowers and gifts.

Florist.com

Earn 10 miles per $1 spent at Florist.com.

Computers and Electronics

Bose

Earn 2 miles per $1 spent at Bose.

Dell

Earn up to 6,000 miles with the purchase of a new Dell computer.

Other Retail Partners

Office Depot

Earn 3 miles per $1 spent on office products.

Magazine Mileage Awards

Earn miles when you subscribe to popular magazines.

USA TODAY

Earn miles while reading USA TODAY®.

Points.com™

Earn more miles by exchanging other loyalty program currencies.