American airlines is trying to expand the entertainment on demand
by offering an extension of wifi on the aircraft. The
airline's inflight streaming video product to
approximately 400 Wi-Fi enabled aircraft by the end of 2012. American, a founding member of the oneworld® Alliance, was the first North
American airline to offer inflight streaming video, which enables customers to
wirelessly stream content such as movies and TV shows from an inflight library
to select Wi-Fi-enabled laptops during flights.
The
entertainment on demand product is currently available onboard American Airlines
flights operated by 15 767-200 aircraft - primarily transcontinental flights
between New York JFK and Los Angeles and JFK and San Francisco. In addition, the
streaming video product will be installed on more than 90 MD-80 aircraft before
the end of 2011. The remainder of the
Wi-Fi-enabled fleet, including additional MD-80 aircraft and Boeing 737-800
aircraft, will be equipped with streaming video by the end of 2012.
This is a
great strategic plan which have to be related first on investing wisely, every day American
airlines depends on their customer, aircraft, facilities and technological infrastructure
which is in what they are trying to improve right now and secondly earning
customer loyalty, by making numerous enhancements to their product and service
to improve customer travel experience.
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