Ch.7- Business Marketing

   As we know business marketing is the marketing of goods and services to individual and organization for purposes other than personal consumption. American Airlines, which is known as one of the best airlines in the world has a good business marketing, however they are most likely focused on strategic alliances.

   American Airlines has strategic alliances with leading carriers around the world that makes global travel smoother, easier, more rewarding and a much better value. they form part of the oneworld alliance, which is created of 12 of the world's leading airlines that have been successful in the market.

                                                                          

  oneworld is an extraordinary alliance that helps American airlines not only to build business, but to become profitable.